Instagram is testing a characteristic that locks Reels behind a secret code and a supplied trace, . This seems to be like a novel means for creators to work together with followers, as they’ll share unique reels with people who find themselves extra prone to know the reply to those clues.
For instance, a creator might lock a Reel with a touch like “my favourite meals” and rabid followers would, in fact, know the reply. The Meta-owned social community has been testing the characteristic on its Design account. It shared a locked Reel that prompts viewers to enter a secret code based mostly on a touch that learn “1st # within the caption.”
The primary hashtag talked about within the caption was “Threads.” Upon getting into the right code, viewers entry a Reel that says that the Design account is launching a profile on Threads.
This may very well be utilized by manufacturers to promote new merchandise or by creators attempting to amp up engagement. Personally, I might see it as a spot to cover in-jokes with pals, however possibly that’s simply me.
Engadget has reached out to Instagram for extra data relating to this characteristic. We’ll replace this submit if we discover out something relating to availability. This may very well be only a check, with no precise plans for a basic rollout.
That is additionally fairly just like one other Instagram device referred to as Reveal. This characteristic lets creators submit a hidden Story for followers to uncover .
This text initially appeared on Engadget at https://www.engadget.com/social-media/instagram-is-testing-reels-that-are-locked-behind-a-secret-code-162142807.html?src=rss
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